Do not call it a Ferrari SUV, said CEO Louis Camilleri. It will have a very high power and a true supercar drive. Ferrari Purosangue. This is the definitive name for the new Maranello crossover. Beware, do not call it Ferrari SUV. “Aborro hear the word SUV in the same sentence with the word Ferrari – said the CEO Ferrari Louis Camilleri – I do not want to offend anyone who uses this term with less hassle, but in a generally accepted sense does not go well with our brand and what it represents “.
We explain better the context of the affirmation of the new CEO of the Prancing Horse home. The intent of the company is to create a SUV, but at the same time is perfectly in line with the spirit and values typically Ferrari.
“The Purosangue will be a completely different product from the SUVs. It must stand out, ” said Louis Camilleri. Initially, it seemed that the Ferrari crossover would have been on the market in 2020, but Camilleri added that “we have come to the conclusion that we have to reach perfection, so we took a little more time”. The new Ferrari model is coming out on the market in 2022.
What should we expect then? Definitely a sinuous, modern and typically Ferrari design. The shapes will be drawn in the wind tunnel for maximum aerodynamic efficiency. “I admit that as a tough Ferrari to die – says Camilleri – I was a little skeptical when the concept was brought to the board. Having now seen the wonderful concept of design, the extraordinary features and knowing the resources we are investing to make this model a reality, I have become a tremendously enthusiastic supporter ” .
The height of the Ferrari Purosangue from the ground will be higher than that of a supercar and consequently, the padoglione will also be in a raised position. There will be two more branches and overall there will be more roominess and capacity of the boot. On the road, however, will be able to give all the emotions of a Ferrari signed supercar. Almost certainly the powertrain will be hybrid, with a total dizzying power.